Why Un-Wined?

Eastern philosophers may have known it for millennia, but now researchers are creating mountains of evidence that mindfulness is the antidote to suffering and the key to happiness. Who doesn’t want more happiness and less suffering in their lives? So if you aren’t ready to don an orange robe, give up all your worldly possessions and light some incense sticks, how do you get the benefits? According to one scholarly article, there is no conclusive evidence to indicate that one mindfulness technique is superior to another. However, the technique must be at a level appropriate to your experience and preference. Beyond that, participation and outcomes are determined by intention, motivation, expectation and attitudes.

What we are looking for is an opportunity to experience this immersion in the present moment, like those moments of flow when we let everything else fade. The Un-Wined hypothesis is wine tasting provides just such an opportunity. The whole process can be quite immersive or ceremonial. Wine tasting requires the engagement of all our senses, sight, smell, taste, and feel. This experience, requires us to slow down, doing nothing else. Be present.

The case for Un-Wined is that it is accessible and enjoyable irrespective of your experience. The process helps us tune into our personal experience, encourages us to identify both the aspects that can be described by comparison with other tastes or aromas, but also those that only have a personal reference point. These experiences help us tune into the current moment and what we are experiencing in our body.